It’s been 30 years since Disney debuted its animated series DuckTales, about the adventures of Duckburg’s trillionaire Scrooge McDuck, his grandnephews Huey, Dewey and Louie, and his nephew Donald. And while fans, many of whom now have kids of their own, still have a warm place in their heart for the series, Disney XD is starting from scratch as it reboots DuckTales on Aug. 12, with a marketing campaign that targets favorite kids platforms like Minecraft and Angry Birds in order to hook a new generation.
“They don’t have the nostalgia for the DuckTales brand,” said Marc Buhaj, svp, programming and gm, Disney XD, of the network’s core audience of children age 6-11. “A basic goal of us at Disney XD is to ensure that our content is on the most relevant platforms. However, we’re also conscious that there had to be an organic desire and need for audiences on those platforms to take your content. And that doesn’t always happen.”
But few series would be as organic a fit for Angry Birds as DuckTales is. “One could argue that the original Angry Bird might be Donald,” said Buhaj.
From Aug. 3-12, the characters will be incorporated into Rovio’s main Angry Birds game—with a targeted audience of kids in the XD demo— as a “branded spell” that greets players and explains their mission: to help Donald Duck retrieve Scrooge’s stolen gold from the piggies. In the game, Donald will sling coins at the pigs and make gold coins rain down on the screen. Then, normal gameplay will resume.
“The integration exemplifies branded content, since our ducks seamlessly fit into the Angry Birds universe, it just made sense. A really natural extension,” said Buhaj.
The team took a similar approach to Minecraft. In September, Minecraft users can play on an integrated Quackburg server and explore the world of Duckburg, where DuckTales is set. “We’ve got all of the significant geographic locations of Duckburg in Quackburg. It’s all the places you’ll recognize, and also some new environments,” said Buhaj.
One likely highlight for Quackburg users: “I think Scrooge’s money bin is a place that a lot of us would head to, to swim in gold coins,” said Buhaj. “You have a universe in Duckburg that fans enjoy exploring. We couldn’t do that with every property that we have, nor would be try.”
While its rare for companies to use Angry Birds and particularly Minecraft as part of their marketing, “it all comes down to having IP that people want to work with and works for their brands as well” said Buhaj.
Ahead of the launch, Disney rolled out a series of short-form YouTube videos to introduce audiences to the characters, like this clip from Donald’s birthday, which debuted last month.
For Disney, the short-form videos are part of a “content ecosystem” in which stories of various sizes are created simultaneously for multiple platforms. “Rather than being an add-on that gets produced at the end, we launched with six, 30-45 second shorts that really introduce characters to the audience, to that young audience that didn’t know the Ducks,” said Buhaj.
Between August and October, Disney will roll out several themed games in the Disney XD and Disney Channel apps to drive more interest in the series. DuckTales: Duckburg Quest, which will launch with the Aug. 12 premiere, is an open adventure game in which players can play as one of the main characters and explore Duckburg or take on frequent troublemakers the Beagle Boys.
In the game Crash n’ Dash, which will debut later this year, users can play as DuckTales’ chauffeur and pilot Launchpad McQuack and go behind the wheel of several vehicles. Ultimately, said Buhaj, “I’m hoping that with the heritage behind this, there might be interest in a bigger game.”
While much of the campaign is focused on the core demo, some of the marketing elements will appeal to older fans. The DuckTales: All Ducked Out avatar creator, which came out last month, allows viewers to create their own personalized cartoon duck character. Last week, the Disney XD app added DuckTales: Bill Me!, a Snapchat-like filter in which viewers can take a selfie with their favorite DuckTales character and personalize it.
“We want our audiences talking back to us, and sharing their love of IP when they’re engaged with everyone else. So the more toolkits that we can drop off to audiences of all ages, I think is always positive,” said Buhaj.
DuckTales will launch on with an hour-long premiere Aug. 12 as part of a 24-hour event on Disney XP—repeating the one-hour premiere 24 times—which the network has never done before. “This series is a special one,” said Buhaj. The launch will also include the Disney XD app, Disney XD VOD. Regular-sized episodes will begin airing on Saturday, Sept. 23.
Director Jon Watts has revealed what he believes is the only acceptable flaw in Spider-Man: Homecoming, citing the ferry scene having an unrealistic portrayal of the current operations of the Staten Island Ferry. The movie has finally swung into the theaters and so far it is proving to be worth all the wait and hype, earning a certified fresh Rotten Tomato score. It’s also doing very well in terms of box office, on track to rake in over $100 million in its opening weekend.
Initially debuting in last year’s Captain America: Civil War, Tom Holland has now fully dived into the bigger world of the MCU with his first standalone film. Despite all the talk about Homecoming nailing its coming-of-age tone mingled with some comic book-y tropes, though, Watts is the first to come out and share what he believes is the big thing they missed the mark in terms of its on-screen depiction.
In an interview with EW, the director has cited the Staten Island ferry action piece where they took the creative liberty to tweak some elements to make sure that the scene fits the movie’s narrative:
“The only real flaw is that [in our movie] there are cars on the ferry, and there haven’t been cars allowed since the ’90s. So I’ll declare that in the Marvel Cinematic Universe, they never had these rules.”
Fans are sure to be very forgiving of Watts’ point as Homecoming makes up for it with so much attention to detail on other aspects of the setting. The movie’s Queens looks and feels like it is the real New York; There’s graffiti-laden buildings (with name scribblers of Spider-Man comic book artists), the local bodega cat named Murph plus Queens-native rock band Ramones featuring in the movie’s soundtrack.
While Spider-Man may have joined the bigger MCU, Homecoming is arguably is the most contained film of the character thus far. The set pieces are very localized with the majority of the film grounded in Queens further driving the point of the wall-crawler being the “friendly neighborhood superhero.”
This will likely be carried over to the character’s next standalone film due in 2019 as it seems like Marvel is looking to have the ongoing trilogy all set in during Peter’s high school life; meaning after he finishes up saving the world in Avengers: Infinity War and its yet-to-be-titled sequel, he will eventually come back to proceed with life as a normal kid.
The ongoing filming for Avengers: Infinity War is nearing its end. Production for the Marvel film, initially planned as the first chapter in a two-part epic, has been going on for roughly six months now in Atlanta, Georgia beginning in January with frequent breaks for scheduling and location changes. The film will pit all of Marvel Cinematic Universe’s heroes, thus far, against Mad Titan Thanos (Josh Brolin) who endeavors to collect all Infinity Gems.
In the last couple of weeks, various photos teasing fans from the set of the film have hit the internet. From Science Bros selfies with Robert Downey Jr. and Mark Ruffalo who plays Iron Man/ Tony Stark and Bruce Banner/Hulk to The Russo Brothers (Joe and Anthony) spending some time in Doctor Strange’s Sanctum Sanctorum and a wrecked New York cab prop, fans are always on the lookout on what other teases what we can get from the closed-off set. And if the tip holds true, we may have to wait a couple more weeks before we are treated for another photo sneak-peak again.
The nugget of information comes from Atlanta Filming – the Twitter account that tracks production developments and star citing in the city where a lot of movies and TV shows are shooting. According to them, principal photography for Infinity War is almost done with just a handful of actors left in the area to finish their respective parts. Production is expected to officially wrap up on July 14th with its direct sequel, the yet-to-be-titled Avengers 4 set to start work on the 27th.
Pretty much everyone is wrapped for Avengers until part 2 starts July 27 th.
With cumulative film boasting a massive cast, it is interesting to know who among the reported over 60 stars are still in Atlanta shooting. We know that Tom Holland, who plays Peter Parker aka Spider-Man, and RDJ are currently not in the area since the two are busy promoting Spider-Man: Homecomingin new York. Last week after he debuted the trailer for his upcoming film, Marshall, Chadwick Boseman, who takes on the role of Black Panther, revealed that he is scheduled to be back in the city to continue filming.
Interestingly, we have not really spotted any of Steve Rogers/Captain America’s (Chris Evans) crew in the set of Infinity War. No social media selfies and or any other indication that Evans and the rest of his squad from Captain America: Civil War although it has been confirmed that most, if not all of them, are going to be a part of Avengers 3. To be fair, however, there were just a handful of actor photos that came out of social media despite the fact that the Russos posted a photo of a vacant lot full of trailers – presumably owned by the film’s actors, a couple of weeks ago.
Originally, Avengers: Infinity War and Avengers 4 would be shot simultaneously. Eventually, that was changed to the movies going to be filmed back-to-back instead. On top of the main base camp for the project in Atlanta, location shoots were also held in Edinburgh, Glasgow and the Scottish Highlands, as well as in Durham Cathedral in England. A scheduled New York shoot is also expected to take place sometime in the summer.
Tom Holland will not be the only one crossing over from Spider-Man: Homecoming to next year’s Avengers: Infinity War as his Peter Parker’s classmate, Sally Avril, played by Isabella Amara has also been confirmed in to appear in the ensemble movie. The young actress did not have a huge part in the web-slinging superhero’s first standalone under the Marvel and Sony collaboration banner, but she was featured in a handful of scenes.
As we all know, Infinity War will bring together almost every significant character in the Marvel Cinematic Universe thus far as the heroes convene in the hopes of putting a stop on Mad Titan Thanos’ plans of universal domination. And while Amara did not drop any hints about her involvement in the Russo Brothers’ project, it’s likely to once again see her at Midtown High School.
The confirmation came from Amara herself in a conversation with BlackFilm.com while promoting her latest project, Wilson, where she co-stars alongside veteran actors like Laura Dern and Woody Harrelson.
“Yes. I’m in Spider-Man: Homecoming & Avengers: Infinity War. They are filming both Infinity Wars back to back but I’m only in the first one.”
Currently, it is still very difficult to gauge what Sally’s role will be in Infinity War but like most comic book characters, she also had a complex history in the pages of the comics. At one point, Peter’s schoolmate wanted to be a photographer like him. She also took on a superhero role for a while calling herself Bluebird. Unfortunately, she was eventually killed in tragic car accident while trying to score some snaps of Spider-Man in battle.
Infinity War‘s growing cast list is only more of an indication of how big Marvel’s plan of bringing the MCU’s superheroes together is. Although cramming a lot of game players while telling a cohesive storyline can be difficult, the Russos’ work on Captain America: Civil War is a testament to their ability to make ensemble casts work
Avengers: Infinity War has been in production since January of this year in Atlanta, Georgia and as Amara mentioned, it’s yet-to-be-titled sequel will be filmed shortly afterwards. Other location shoots have also taken place including scenes filmed in Edinburgh, Glasgow and the Scottish Highlands and Durham Cathedral in England.
Everyone is waiting to see the Avengers and Guardians of the Galaxy share the screen in Avengers: Infinity War, but not many had thought about how they will communicate. Thankfully, James Gunn has the answer. Gunn has become a staple in the Marvel Cinematic Universe with Marvel Studios seemingly appointing him to the position of ruler of the cosmos. So far, he’s crafted the first two Guardians of the Galaxy films and will return to do another, but he’s also in charge of setting the stage for the future of the Marvel Cosmic Universe.
This will all come in the aftermath of Infinity War, where the cosmic story of the Guardians will cross paths with Earth’s Mightiest Heroes. The thought of so many Marvel heroes together has been the source of much anticipation, with Zoe Saldana teasing the space encounter. Because of the excitement, it has often been overlooked that many of the Guardians do not speak English, but Gunn appears to have revealed how the two teams will communicate.
Following a post on Facebook, a fan asked Gunn this question. While at first it may seem obvious considering the history with the Guardians, the question is quite valid since the Avengers (and most of the human race) have yet to encounter different alien races. Based on his response, it appears the Avengers will be getting some upgrades in the form of translators that allow them to understand the various languages spoken by Gamora, Drax, and Rocket – but not Groot.
They all have translators imbedded. They all speak different languages. Not all languages (including Groot) are in the translators.
Gunn has made it very clear that in the cosmic circles in which the Guardians exist, it is common practice for each individual to have translators imbedded in them. This is how Peter can understand his ragtag family and easily explains to the audience why everyone in the entire universe speaks English, when it actually is all being translated to Peter’s perspective (or that of the audience as well).
Something to keep an eye out however may be how exactly this happens. While the initial miscommunication that will spawn from the language barrier could provide a laugh or two, having all the Avengers get translators imbedded in their heads or suits could take some time and resources. The Avengers already rely on earpieces to communicate with one another, so one possible fix could be for one of the many geniuses of the group – whether that be Tony Stark, Bruce Banner, Rocket, or T’Challa – having the ability to download the language database from one of the Guardians’ translators and upload the translations through these earpieces. Otherwise, it could be up to them to design and install translators of their own.
This will not change the Guardians at all with each of them already having a translator that can understand the English language, but this will further show the Earth-based heroes just how big and different the rest of the universe is. If the Avengers’ battle with Thanos takes them further into the cosmos, this may not be the only piece of technology that they adapt from the Guardians. After all, they’re the ones with translators, jet packs, protective space suits and helmets ready to go, and many of the Avengers may need to rely on those to survive in space.
Sam Raimi’s Spider-Man 3, released in May of 2007, is one weird movie. It suffers from the curse of the “threequel“, a film with potential that is overwhelmingly disappointing. In my previous editorial in this ongoing Spider-Man retrospective series, I talked about how Spider-Man 2 swings among some of the best sequels in cinema history. If Spider-Man 2 is the Superman II of the Spider-Man series, then Spider-Man 3 is the Superman III of the franchise – but with considerably weirder dance sequences. In the newest edition of our “Looking Back” series, let’s take a look at why Spider-Man 3 begins the series of diminishing returns for Spider-Man movies as one of the most disappointing threequels in modern superhero film history.
It’s very hard for filmmakers to make a good third movie in a trilogy or film series. When you think of most modern film trilogies, it is undoubtedly common to consider the third one the worst. The case is especially strong with superhero movies. It doesn’t matter if it is X-Men: The Last Stand or Blade: Trinity or Batman Forever, the third film all too often disappoints. It might be hard to figure out exactly why filmmakers so often stumble in the third act, especially since most third movies usually come next after two very strong installments. In the specific example of Spider-Man 3, the problem and explanation is a bit more clear: Sam Raimi was forced to make a movie he just didn’t want to make.
When Sam Raimi set out to make Spider-Man 3, he had a very clear idea. As he fleshed out the treatment with his brother Ivan Raimi, Sam wanted to explore the complex nature of being a costumed hero. “The most important thing Peter right now has to learn”, Raimi said in an interview back in 2007, “is that this whole concept of him as him as the hero – he wears this red and blue outfit, with each criminal he brings to justice he’s trying to pay down this debt of guilt he feels about the death of Uncle Ben. He considers himself a hero and a sinless person versus these villains that he nabs. We felt it would be a great thing for him to learn a little less black and white view of life and that he’s not above these people.”
As Raimi began developing the story, he wanted to complete the character arcs for Peter Parker, Mary Jane Watson and Harry Osborn. He also wanted to introduce the Sandman, a character he found to be visually and emotionally compelling. Sandman’s arc would overlap with Peter’s arc, which would center around Peter learning forgiveness. In the comics, the Sandman is a petty criminal. In Raimi’s updated version of the character, he was directly tied to the murder of Uncle Ben, thus challenging Peter’s simplistic view of the event. In Raimi’s original outline for the story, the main focus centered on Peter, Mary Jane, Harry and Sandman. At one point, he also wanted to introduce the Vulture, which he had envisioned Ben Kingsley for the role. It was during these early discussions of the film that the story started to radically change.
While Raimi was overseeing the script written by Spider-Man 2 scribe Alvin Sargent, the film’s producer Avi Arad (who held the rights to the movies at the time) was pushing for Venom to be included in the film’s narrative (due to fan pressure). Raimi has always been very critical of Venom, citing the character’s “lack of humanity” as a reason why he always disliked him. Arad argued Venom had a big fanbase among the Spider-Man faithful, constantly pushing for his inclusion in the story. Raimi eventually relented, including Eddie Brock, Jr. in the screenplay. Raimi’s version was an amalgamation of different versions of Brock, making him more of a mirror for Peter by giving him a similar job and love interest. Arad also pushed for Raimi to include Gwen Stacy in the screenplay, which started to balloon the narrative of the story very quickly.
At one point, Sargent literally contemplated splitting the screenplay into two, but cited that he couldn’t create a “successful intermediate climax” to bridge the two movies. This is where I feel Spider-Man 3 started to fall apart at the webs. When Raimi initially started developing the film, he knew exactly the kind of story he wanted to tell. As a result of Arad’s interference (and the studio siding more with Arad than Raimi), Raimi was shoehorned into telling a story he wasn’t wholly comfortable with telling. The film itself was, at the time, criticized for being overstuffed with characters while lacking the appropriate narrative cohesion to interweave all of the different plot threads and characters.
This is why Kevin Feige is such an integral part of the Marvel Cinematic Universe. He is the guiding hand of every film, a steady presence with comic book knowledge and a foot firmly in the film world. He is the perfect combination of comic book aficionado and film producer. Avi Arad, however, is none of those things. He’s the atypical Hollywood producer, pushing Venom not because he truly liked the character, but because he knew it would excite the fans. He didn’t trust his director, even though he proved himself two times before. He stuck his webs into Raimi’s business, and the end result is a movie clearly at war with itself.
If Arad had not insisted upon using Venom, Spider-Man 3 may have been a better movie. It certainly would have been a different movie. However, even if you disregard the Eddie Brock/Gwen Stacy subplot, the other existing storylines still lack a certain subtlety and nuance. In preparation to review these films, I revisited all of them. As the “Editor’s Cut” of Spider-Man 3 was surprisingly released last month, I decided to revisit the film watching that version. I discovered the Editor’s Cut isn’t all that much different than the final film. The only changes include small omissions, like the scene where Peter tries to give Aunt May back her wedding ring. Christopher Young’s score is re-inserted into the film as a whole. The Editor’s Cut is actually shorter than the theatrical release, which is probably a wise decision taking the film into account as a whole.
The biggest change in the film is the removal of the scene featuring James Franco’s Harry Osborn and the family butler, Bernard. In the version that was released theatrically, Peter goes to Harry asking for help to save MJ, who has been captured by Sandman and Venom. Harry rejects Peter’s request. In a later scene, Bernard tells Harry that he tended to his father’s wounds the night he died, and there was “no question” he died by the blade of his own glider. The awkward scene is baffling and cringe-inducing in and of itself, and begs such questions as “How was Bernard able to tell he was gutted by his own glider?” and “Why was Bernard tending to his wounds and why didn’t he just take him to the damn hospital?” Regardless, it’s a bad scene. The Editor’s Cut thankfully removes the scene.
In this alternate version of the film, when Peter goes to Harry he still rejects him, but when he leaves he finds a photograph of himself with Peter and MJ and tears run down his cheeks. It’s a small moment, but it is effective. It also makes Harry’s eventual return and sacrifice hold so much more thematic significance because he never gets told the truth about what happened to his father, but he helps his friends anyway. When Harry dies, he dies a hero in the Editor’s Cut. In the theatrical cut, he dies like someone who just literally got spoonfed something and he decided it was time to stop acting like a petulant child.
I feel like that change and the effect it has, while small, is a microcosmic example of why Spider-Man 3 doesn’t live up to its predecessors. As I discussed in my Spider-Man 2 editorial, that movie is chock full of emotional moments that are handled with nuanced ease. They resonate because they are authentic and minimalistic in execution. Any nuance or subtlety is, for the most part, lost in Spider-Man 3. Even Harry’s arc, which involves him becoming the New Goblin for one battle with Peter before he temporarily loses his memory, is very poorly handled. The exact purpose of why he even bothers to lose his memory in the confines of the film’s narrative is beyond me, especially when only a couple scenes later Willem Dafoe comes back from glider blade heaven to remind him of what Peter did. It feels like wasted material, where a more streamlined version of the story could’ve focused on Harry’s constant pursuit of Peter while he has to fend off Eddie Brock on the professional side and Flint Marko on the superhero side.
The only aspect of the film’s narrative that works in my mind is the one actually belonging to Flint Marko, aka Sandman. Thomas Haden Church was a brilliant casting choice, and with his green and black striped shirt he embodies Sandman perfectly. He’s more than just a petty criminal here, thanks to Raimi’s interest in the character. Raimi continues his tradition of giving the Spidey series sympathetic villains. Marko is motivated by his quest to steal money to pay for his daughter’s surgeries, so she can be healthy again. It’s a perfectly solid motivation and arc, and Church is brilliant at the quieter moments and just as compelling in the more villainous ones. The “Birth of Sandman” scene is without question the most effective moment, echoing monster movies of yesteryear with a hauntingly beautiful score by Christopher Young.
Unfortunately, even the film’s most successful story thread is left unresolved. In one of the film’s climactic scenes, Peter forgives Marko for the death of his uncle and he literally transforms into sand and whisks off into the wind. We have no idea if Marko acquired the appropriate funds for his daughter’s healthcare, or if she’s even going to live. Oh, and Marko is still a wanted felon, so good job there Spider-Man on letting him go. That doesn’t even delve into the film’s sillier moments either. In one respect, I can understand Raimi’s decision to turn Peter Parker into a nerdier version of who he was. In the film, the Venom symbiote amplifies aggression in its hosts. Peter Parker is not exactly an aggressive guy to begin with, and his idea of aggression would probably equate to him wearing eye-liner and flicking back his bangs.
In a way, it almost feels like Raimi is mocking the whole Venom storyline in Spider-Man 3. Peter Parker’s infamous Saturday Night Fever strut is memorably hilarious, but also strangely out-of-character for a film series that had, to that point, taken itself fairly seriously. Even worse, Peter takes Gwen to a nightclub where Mary Jane is working. Peter starts playing the piano and does a dance number taken straight out of The Mask. It’s an incredibly goofy scene, but it is somewhat indicative of Raimi’s approach that the darkest the film gets (besides Peter thinking he killed Sandman) is Peter accidentally hitting Mary Jane. Peter isn’t forced to snap Venom’s neck, like Superman killing Zod in Man of Steel. He doesn’t even let Sandman die at the end of the movie, like how Batman didn’t save Ra’s al Ghul in Batman Begins. The critical apex of the film is Peter accidentally pushing Mary Jane to the ground. While that’s obviously an awful moment, it pales in comparison to how Raimi could’ve handled Peter’s darker side. It feels like this is how Raimi perceives Peter at his “darkest”, and the Venom symbiote concept, and it is a fairly silly one.
Who knows if Spider-Man 3 would have been a better movie if Sam Raimi was able to tell the story he originally wanted to tell. If Harry’s subplot is any indication, it possibly still would’ve been somewhat of a letdown. Raimi clearly felt exhausted by the time he got around to making Spider-Man 3, and it shows. For seven years, all Raimi did was make Spider-Man movies. Creative fatigue was going to hit sooner or later. Couple that with someone as persuasive and formidable as Avi Arad making demands and you have a recipe for a film that has some good moments, but is uneven and downright goofy at times. It’s a shame, because like most third films Spider-Man 3 could’ve been something special. Instead, it was just another lackluster threequel in a long line of disappointing third chapters. Later this week, the “Looking Back” series examines Marc Webb’s The Amazing Spider-Man movies. Unfortunately, it doesn’t get better from here.
So what do you think? Is Sam Raimi’s Spider-Man 3 genuinely bad, or just misunderstood?
