Minecraft Built a Colossal Machine Inside the Game to Advertise a Special New Update

Minecraft Built a Colossal Machine Inside the Game to Advertise a Special New Update

In-world advertising is always a fun tactic for gaming brands. And now, Minecraft has gotten into the act, enlisting ad agency 215 McCann to build a giant machine inside the Minecraft world—whose mismatched components serve as marketing for a special update to the popular building game.

For years, the various versions of Minecraft—mobile, Xbox One, PCs—haven’t been compatible with each other. If you build your world on platform, and a friend builds a world on another platform, you can’t visit each other.

For the first time in the history of Minecraft, tens of millions of players will be united across different platforms and devices and able to play together regardless of whether they’re playing on mobile, Xbox One, or Windows 10 PCs.

But yesterday, that all changed. Microsoft explains:

The big day is finally here!

It’s probably the most significant update we’ve made in Minecraft’s recent history – we’re releasing a new version of the game that lets players on Xbox, mobile, VR and Windows 10 play together!

And not only that! It lets you access oodles of player-made goodness on Marketplace! It lets you take that Marketplace goodness from one device to another! It lets you play your Realm on console (for example), hop off, then pick up where you left off on your phone! It lets you join massive servers, with communities numbering in millions of players and eccentric minigames to suit every taste!

The new update to the game is called “Better Together.” And to help market it, 215 McCann built a colossal in-game machine—which players will soon be able to visit—that embodies this sense of togetherness. The “Togetherness Machine” uses claws to grab pieces of the game’s separate platforms and brings them together in a unified village.

The point is to remind players that they can engage with building and breaking cities in real time with other players on different platforms.

Here’s footage of the Togetherness Machine:

It’s great placement, as the cross-platform capability is good news for existing players at least as much, or not more so, as it is for would-be players. The machine will be available in-game in about a month.

CREDITS
Client: Microsoft Xbox
Title: “The Togetherness Machine”
Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Neil Bruce
Copywriter: Andy Holdeman
Art Director: Zach Lepine
Editor: Carson Bell
Producer: Sarah Sweeney
Director of Integrated Production: Alex Spahr
Business Director: Peter Goldstein
Account Director: Drew Porter
Account Executive: Sam Brody
Group Strategy Director: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Communications Strategist: Amy Tucker
Production Company: Blockworks
Recording Studio: One Union Recording
Mixer: Joaby Deal
Original Music: Robot Repair

Minecraft Built a Colossal Machine Inside the Game to Advertise a Special New Update

Minecraft is getting a huge update with new items, achievements, and cross-platform play

Minecraft is getting a huge update with new items, achievements, and cross-platform play

Despite being a place of infinite wonder and joy, Minecraft has, for the most part, had a segmented player base. If you’ve been playing on PC, playing alongside those on Xbox One has been impossible. Until now. A new update is allowing players on four different platforms to play together at once.

The Better Together update is one of the largest updates for Minecraft in its history, primarily due to the size of this undertaking. Anyone on Xbox One, PC, mobile, or virtual reality versions of Minecraft will now be able to play together in online servers. Those playing on the Nintendo Switch can expect to receive this update this winter, adding yet another group to the massive pile of Minecraft builders. PS4 isn’t on the books right now, unfortunately, although the Minecraft developers are talking to Sony about it. More on that in the Better Together FAQ.

Also in this update are new features, tweaks, and bugs. Highlights of those features are:

  • Stained Glass, Fireworks (with Elytra boost!), Parrots, Banners, Armor Stands, Jukebox and music discs, Recipe Book, and Book & Quill items
  • New world start options: Starting Map; Bonus Chest; Trust Players
  • New game rules: Show Coordinates; TNT Explodes; Natural Regeneration
  • Player permissions
  • Zombie Villager spawn egg
  • Expanded Xbox Live multiplayer world settings
  • New loading screens with funny and helpful tips
  • How to Play screen
  • New achievements
  • Realms invite links
  • Mash-up Packs and Texture Packs will now decorate the main menu and in-game HUD

The full list of features tweaks are on the official announcement, while the bug fixes are just labelled as being “too many to mention.” Apparently, llamas could previously turn their head backwards while you ride them before this update, though, which is a terrifying thought.

For those of you on PC – you’ll have to be playing on the version of Minecraft simply called ‘Minecraft’. With this update, the previously-named Minecraft Bedrock Edition no longer exists, there now simply being Minecraft and Minecraft Java. It’s a little complicated, but: Minecraft is the version that’s the same across most platforms, and the one you have to use to get access to the Better Together update.

Minecraft is getting a huge update with new items, achievements, and cross-platform play

The big ‘Minecraft’ cross-platform update is live, but not on Switch

The big ‘Minecraft’ cross-platform update is live, but not on Switch

The Better Together update brings the biggest set of changes to hit Minecraft in years, expanding the Community Marketplace, streamlining access to third-party servers and uniting the game across platforms — and it’s all live today. Well, most of it is.

Better Together is rolling out across Xbox One, Windows 10, virtual-reality and mobile versions of Minecraft right now, but it won’t hit the Switch until later this year. Microsoft’s original plan, which it unveiled at E3 in June, was to launch Better Together on Switch at the same time as the other platforms (hence the title of the update).

PlayStation 4 was never part of the equation for this initial rollout.

“We just flat-out couldn’t get those two completely in sync,” Microsoft Studios Corporate Vice President Matt Booty says.

Microsoft, it should be noted, bought Minecraft in 2014 for $2.5 billion, quickly folding the franchise into its lineup of first-party Xbox studios. Xbox One and Windows platforms are the official home of Minecraft, so it makes sense that today’s update definitely includes those devices.

The Switch version will see the Better Together upgrade this year — in time for the holiday season, according to Booty. It’s just a matter of working out last-minute details, apparently.

“There’s no policy or real technical considerations there,” he says. “Nintendo’s been a fantastic partner to work with on this.”

Booty says the same about Microsoft’s partnership with Sony, though don’t expect the PS4 version of Minecraft to work with Xbox or Switch editions anytime soon. Microsoft and Sony are talking about a partnership, but there are no concrete plans for Better Together to hit PS4, Booty explains.

“I know it might seem simple from the outside looking in, and I can certainly understand that from a game player’s point of view,” he says. “From our point of view, on Minecraft, Sony is working with us on this. We are in conversations with them. I think it’s important for us to be respectful to some of the concerns and challenges that Sony is thinking about as we figure out how this could possibly work.”

This is a common refrain on the issue of cross-platform play — Sony is the lone holdout, reluctant to open the PlayStation ecosystem to other platforms. Meanwhile, Microsoft and Nintendo have shown more interest in this space: Rocket League players on Xbox One and Switch are able to play together, for instance. Technically, Rocket League is also playable among PS4 and Xbox One or Switch, but Sony doesn’t want to enable the ability, Psyonix Vice President Jeremy Dunham told Engadget at E3. He said cross-platform play was a matter of life or death for his game, and the team frequently broached the subject with representatives at Sony.

“There have been slight variations on how it’s been presented to us, but essentially it’s the same answer,” Dunham said. “It’s ‘not right now’ or it’s ‘something we’ll consider.’ That’s paraphrasing, but there hasn’t been any movement.”

And then there’s the curious case of Fortnite. Just this past weekend, PS4 and Xbox One players found themselves in games together, and the entire escapade was caught live on Twitch. A spokesperson for Fortnite said the cross-platform capabilities were due to “a configuration issue” that was quickly fixed, but the brief moment of console compatibility only served to remind players of everything that could be. Everything, like playing Minecraft across consoles.

“I certainly don’t want to speak for them, but it absolutely remains our goal to want to bring PlayStation into the mix with this,” Booty says. “I feel confident we’ll figure out a way to make that work. I also just want to really state that Sony is being a good partner with us. We’re in conversations with them, we’re working on this together.”

So far, just one game, Rocket League, is playable across Xbox One and Switch, and Minecraft is on its way to becoming the second. The cross-console ecosystem is in its infancy. Booty sees Microsoft as a leader in this space, just as the company has been in years (and console generations) past.

“It was a game like Halo that really proved you could bring a first-person shooter over to console,” Booty says. “It was Halo that first really led the way and helped people figure out a lot of how multiplayer was going to work over the internet and not just over LAN. This is a similar situation. I think the Minecraft team is proud to be one of the first games figuring out exactly how this is going to work and kind of leading the way.”

Minecraft birthday party with bouncy castles

If Minecraft, one of the most popular games in the history of humanity, can work across consoles, any game should be able to — eventually, at least.

“That sets the stage for what could possibly then become a broader approach,” Booty says. “Right now we’re very focused on figuring this out with Minecraft. You gotta start somewhere, right?”

The big ‘Minecraft’ cross-platform update is live, but not on Switch

The Nintendo Switch has slowly turned into a fantastic portable multiplayer machine

The Nintendo Switch has slowly turned into a fantastic portable multiplayer machine

Do you remember the video Nintendo used to show off the Switch for the first time? The one where hip 20-somethings would bring their Switch consoles everywhere, breaking them out at parties for some local multiplayer action, or playing Mario Kart in the back of a van en route to a real go-kart course. It seemed more aspirational than practical at the time. Sure, the Switch was a machine designed with flexibility, but who would actually use it like that? Turns out, I would. And one of the reasons is the steady stream of solid multiplayer games Nintendo has been releasing since the console debuted back in March.

Local multiplayer has always been a core part of the pitch for Nintendo’s new platform. It’s meant, at least in part, to be a device that you can carry around and use for impromptu gaming sessions with friends. The included Joy-Con controllers are generally serviceable, if not ideal, for two-player action in most games. Mario Kart 8 Deluxe was the first major release to make good on this concept, though it was preceded by a pair of launch titles, the quirky (and adorable) puzzle game Snipperclips and mini-game collection 1-2-Switch.

Since then, Nintendo has released a handful of titles that further flesh out the lineup. Chief among them are the colorful fighter Arms, which launched in June, and pokémon battler Pokkén Tournament DX, out today. And while paint shooter Splatoon 2 is largely an online-focused experience, it does offer the ability to link up multiple systems for local play.

Both Mario Kart and Pokkén are updated versions of games that originally appeared on the Wii U, Nintendo’s previous console. This makes them perfect examples of how much the Switch hardware can change the experience. Both games were already pretty solid from a design standpoint, and the Switch ports don’t add all that much in that respect. Mario Kart features a few new characters and some useful accessibility features, while Pokkén includes some additional fighters and a handful of game modes. But fundamentally they’re the same games.

What the Switch versions really offer, though, is the ability to easily play these games with your friends, on your own terms. Pokkén, in particular, is a game that doesn’t stand on its own as something you’d want to play much by yourself. It originated as an arcade game, and is at its best when you’re furiously battling against someone sitting right beside you.

The nature of the Switch means it’s much easier to have that kind of experience — there are simply more ways to play. With a console like the Wii U, playing with a friend meant you both had to be sitting in a specific room at a specific time. The Switch is much more flexible. You can play in the living room, on a train, or basically anywhere. It doesn’t have to be something you plan out in advance. It also doesn’t hurt that games like Arms, Mario Kart, and Pokkén Tournament are designed to be easy to get into.

Rocket League Nintendo Switch
Rocket League.

This flexibility also extends to games not made by Nintendo. In fact, a number of ports of third-party games have added multiplayer functionality specifically with the Switch in mind. Venerable adventure game Cave Story was recently updated with a two-player co-op mode that’s exclusive to the Switch, while the ubiquitous Minecraft has a perfectly suited split-screen mode. Cars-meets-soccer game Rocket League is also making a belated debut on the platform. When it does arrive, it will include a two-player split-screen mode that, on the surface, seems like an ideal fit.

There’s also a lot to look forward to on the multiplayer front. An expanded version of Snipperclips, complete with all-new content is coming on November 10th, while the Switch version of FIFA 18 will include split Joy-Con multiplayer support. Even the tentpole release Super Mario Odyssey will feature rudimentary co-op. Then there are the games launching next year and beyond, like the four-player Kirby Star Allies and the inevitable Switch version of Super Smash Bros.

Most of these games would be just fine on another platform. But what the Switch offers is a level of freedom and spontaneity that’s not possible on a traditional console, or even a portable device like the 3DS. At any point, you can pull a Switch out of your bag and start racing on Rainbow Road — and look like you’re in a Nintendo commercial in the process.

The Nintendo Switch has slowly turned into a fantastic portable multiplayer machine

Nintendo is updating Super Mario Run with a new character, mode, and world

Nintendo is updating Super Mario Run with a new character, mode, and world

Nintendo will issue a new update to its iOS and Android game Super Mario Run on September 29th, which will include a new world, mode, and playable character.

The update will introduce a new mode called Remix 10, which randomly splices together 10 sections from the game’s various levels in quick succession and rewards players with rainbow medals. Completing the various stages will allow players to rescue Princess Daisy and subsequently play as her throughout the rest of the game. Players will also be able to unlock a new world called World Star, which includes nine new levels, enemies and some additional gameplay mechanics.

Polygon notes that there’s some other minor updates: players can get new items to put in their Mushroom Kingdom, and can listen to their own music while they play — when they do so, their runners will wear headphones. Nintendo is also temporarily cutting the price in half starting on September 29th through October 12th.

Nintendo is updating Super Mario Run with a new character, mode, and world